Fox Makes 24 DVDs Available As Soon As The Season Ends

from the about-time... dept

I have to admit that, for all the insistence from movie industry folks about the importance of "windows" between releases in different formats, it's never made any sense to me that movies aren't released in multiple formats at the same time. In fact, I still can't figure out why the movie studios don't have DVDs of the movie you just saw for sale as you walk out of the theater. Offer up the DVDs with a discount if you have a ticket from the showing, and if the movie was really good, the DVD has lots of extras, and the price is reasonable, plenty of people would buy it right up -- rather than needing to remember months later. So consider me surprised and impressed that Fox made sure that the DVD for the latest season of the show 24 was available the day after the season ended. It's not quite the same as having DVDs of movies available, but it's close. Of course, the studio also decided not to do much marketing for the DVD release, fearing that people wouldn't watch the finale if they knew they could buy it on DVD the next day. Of course, they could also just record it with their DVR, but who's counting?
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Filed Under: 24, dvds, tv shows


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  1. icon
    PaulT (profile), 26 May 2009 @ 2:04pm

    Re: Re: Re: Re: Re:

    Hmmm, late due to a couple of days off the internet but I feel a few points still need responding to (thanks for the kudos, Mike!):

    "People who are going to leech a copy from the internet isn't a buyer anyway."

    An utterly unsupportable and, frankly, false assumption. I know for a fact that I have several DVDs of movies I only watched because someone burned me a pirate copy. I also know numerous people who download cam versions of movies, then pick up the DVD when it's released because they liked the movie.

    This makes sense because the DVD package is usually relatively inexpensive (once you factor in the costs of gas, parking, refreshments, etc, the DVD is usually the same price as the cinema, or much cheaper if more than one person shares the cost), and also more valuable (extras, guaranteed decent picture & sound quality, resale value).

    Forcing those people to wait only increases the chance they'll download, not the chance they'll pay money.

    "Why shoot yourself in the foot?"

    In my experience, this is what the studios do all the time. Again, while the markets do overlap, there is a massive market who simply cannot access a theatrical screening of a particular movie.

    Maybe I see things differently as I don't live in the US - I'm a British ex-pat living in Spain - but I get raped by marketing decisions all the time. I can't watch all the movies I want to at the cinema because they tend to dub most movies over here, and I hate dubbing (even if a movie is dubbed into English - I'd rather wait for a subbed DVD). Then we get the active attempts to prevent me watching, say, the US release of the DVD where that's either a better package or released earlier.

    In short: it's easier for me to pirate (as I did with Grindhouse when they decided to delay the European releases by more than 6 months so they could work out how to market the movie to me. Idiots), than it is to access the legal version. A great many of the "pirates" are just customers tired of jumping through the hoops forced by clueless marketers.

    I don't "pirate" often, though I do import a lot of DVDs. If the studios had their way, they'd actively reject those import dollars in order to make sure a fictional US citizen would be inspired to go to the cinema.

    "Again, are there significantly less DVD sales as a result of not offering the DVD right away while the movie is still in theaters? Probably a few, but the potential costs to the theater boxoffice take isn't worth the risk, now is it?"

    Again, you seem to assume that the theatrical audience outweighs the potential home audience. I'd be willing to bet cash that this has not been the case for a number of years. Hard figures are difficult to come by, but you are making the same mistaken assumption that they are, based on nothing but "that's how it worked before the internet".

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