Fox Makes 24 DVDs Available As Soon As The Season Ends

from the about-time... dept

I have to admit that, for all the insistence from movie industry folks about the importance of "windows" between releases in different formats, it's never made any sense to me that movies aren't released in multiple formats at the same time. In fact, I still can't figure out why the movie studios don't have DVDs of the movie you just saw for sale as you walk out of the theater. Offer up the DVDs with a discount if you have a ticket from the showing, and if the movie was really good, the DVD has lots of extras, and the price is reasonable, plenty of people would buy it right up -- rather than needing to remember months later. So consider me surprised and impressed that Fox made sure that the DVD for the latest season of the show 24 was available the day after the season ended. It's not quite the same as having DVDs of movies available, but it's close. Of course, the studio also decided not to do much marketing for the DVD release, fearing that people wouldn't watch the finale if they knew they could buy it on DVD the next day. Of course, they could also just record it with their DVR, but who's counting?
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Filed Under: 24, dvds, tv shows

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  1. identicon
    Anonymous Coward, 25 May 2009 @ 4:22pm

    Re: Re: Re: Re: Re: Re: Re: Re:

    Again, a nice collection of unsupported answers.

    "No, not ignoring it at all. In fact, I addressed it in my response. If you can't read, I can't help you, but there is no cannibalization of ticket sales, because you're giving more people a reason to go to the theater."

    Again, this is based on your feelings, and not much else.

    What extra reason are you giving people to go to the theater for? People who are DVD viewers aren't going for a whole pile of reasons, most of which have to do with the cost / benefit ratio. How often have you heard "I wouldn't spend $10 on that!"? So now you expect them to pay $30 to see the movie AND take home a copy? The logic just doesn't follow.

    What is more likely? DVD viewers suddenly get the urge to spend more money to see a movie and get a DVD copy, or that they ask someone they know who is going to pick them up a copy of the DVD so they can watch it later with their friends and family?

    Just as importantly, what do the movie companies tell the retailers, the rental businesses, the PPV networks, etc? Pound sand for 6 months while we sell this DVD in the theater and wipe out your potential business?

    You just don't seem to be thinking past the end of your nose. Once again, you are caught up in the absolutely unproven theories that killing an existing business will suddenly create money for nothing somewhere else. You have no real proof. You are hinging this entirely on your feelings, not much more (please show actual supporting evidence otherwise, I haven't seen any here).

    "You also don't seem to realize that what I'm suggesting now isn't a different number of choices, it's the same. It's just that the calculus is different. The number of options is exactly the same, but now I'm making it EASIER, but taking away the TIME element of the system you prefer. So I'm DECREASING that confusion, while you prefer it to be increased."

    Again, you see time as a source of confusion, where it is not. Do you think anyone attending a movie today thinks the DVD is for sale now as well? Nope. There is no confusion in the marketplace. Actually, the marketplace is very orderly, with a clear theater - dvd & rental - PPV - movie night on cable channel progression that the market isn't particularly upset about. The link I provided shows what happens when you up the number of simultaneous choices, and how consumers tune out.

    It's also important to see the run out of movies reviews come in and drive DVD sales on the back end. I didn't see Benjamin Button, but I might buy the DVD based on reviews (and those awards...). I would very likely be a non-buyer if the movie pretty much burned itself out on theater and dvd sales in the first couple of weeks and disappeared.

    "No, not based on "I think" at all. That would be incredibly lame. It's based on the compiled research and historical evidence of over 100 different economic studies."

    Would you care to cite a couple of those economic studies for the rest of us? Or will we discover most of them to be only marginally relevant?

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