Fox Makes 24 DVDs Available As Soon As The Season Ends

from the about-time... dept

I have to admit that, for all the insistence from movie industry folks about the importance of "windows" between releases in different formats, it's never made any sense to me that movies aren't released in multiple formats at the same time. In fact, I still can't figure out why the movie studios don't have DVDs of the movie you just saw for sale as you walk out of the theater. Offer up the DVDs with a discount if you have a ticket from the showing, and if the movie was really good, the DVD has lots of extras, and the price is reasonable, plenty of people would buy it right up -- rather than needing to remember months later. So consider me surprised and impressed that Fox made sure that the DVD for the latest season of the show 24 was available the day after the season ended. It's not quite the same as having DVDs of movies available, but it's close. Of course, the studio also decided not to do much marketing for the DVD release, fearing that people wouldn't watch the finale if they knew they could buy it on DVD the next day. Of course, they could also just record it with their DVR, but who's counting?
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Filed Under: 24, dvds, tv shows


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  1. identicon
    Anonymous Coward, 22 May 2009 @ 7:34am

    Re: Re:

    paul, not really, your assumptions are horribly biased to your opinion.

    Assumption 1: Not so - but if the DVD is widely available, there is potential that less people will see the movie in the theater.

    Assumption 2: Not so - but the vast majority of people who have seen a movie on DVD wouldn't pay to see it again in a theater.

    Assumption 3: Not so - but again, see assumption 1 - if you put the DVD out there right away, you may take some movie goers away and turn them into home viewers.


    Home viewers and theater viewers are different markets, not the same. However, there are plenty of people who are in both groups. There are plenty of movies I wouldn't pay to see in a theater, but I would see it on DVD for the cost of renting it. There are some movies I see in the theater that I buy the DVD for because I know I will enjoy watching the movie again in the future.

    The delay time is also marketing, in many senses. I am less likely to buy a DVD today for a movie I saw last night, but 6 months from now, I might be "wow, I would like to see that one again" and buy or rent the DVD to enjoy the movie all over again.

    In the end, it is about revenue. The studios / networks / content producers market their products to get the most revenue from those products over their lifetime, not in a single week or day.

    If you make the movie available on DVD, PPV, rental and Theaters on the same day, you are forcing the public to choose a deliver method for their viewing of the product. By staggering the delivery, there potential is that they will choose more than one delivery method (in the theaters to see it, and then maybe renting it on PPV 6 months later when friends are over, or maybe buying the DVD for their collection). Why turns 2 or 3 potential sales into 1?

    marketing. It's all about selling the product as often as you can, for the most money possible at each point.

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