Fox Makes 24 DVDs Available As Soon As The Season Ends

from the about-time... dept

I have to admit that, for all the insistence from movie industry folks about the importance of "windows" between releases in different formats, it's never made any sense to me that movies aren't released in multiple formats at the same time. In fact, I still can't figure out why the movie studios don't have DVDs of the movie you just saw for sale as you walk out of the theater. Offer up the DVDs with a discount if you have a ticket from the showing, and if the movie was really good, the DVD has lots of extras, and the price is reasonable, plenty of people would buy it right up -- rather than needing to remember months later. So consider me surprised and impressed that Fox made sure that the DVD for the latest season of the show 24 was available the day after the season ended. It's not quite the same as having DVDs of movies available, but it's close. Of course, the studio also decided not to do much marketing for the DVD release, fearing that people wouldn't watch the finale if they knew they could buy it on DVD the next day. Of course, they could also just record it with their DVR, but who's counting?
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Filed Under: 24, dvds, tv shows

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  1. icon
    PaulT (profile), 22 May 2009 @ 4:51am


    You talk about marketing, but you forget there are a great many different markets. For example:

    1. People who will always go to the cinema.
    2. People who will go to the cinema, but only to see movies recommended by friends.
    3. People who rarely go to the cinema and prefer to wait for the DVD (or suitable rip).
    4. People who *never* go to the cinema, regardless of what's playing.

    How does forcing customers to wait for 6 months help market to group #4? You also make the same unfounded, stupid assumptions that the studios do:

    Assumption 1: Everyone who wants to watch a movie will do so at the cinema if the DVD isn't available.

    Assumption 2: Nobody who watches a DVD at home will ever go to the cinema to watch the same movie.

    Assumption 3: Everyone who wants to watch the movie theatrically will do so if enough time is left between the theatrical and DVD releases.

    None of these assumptions are valid, and pandering to them actually misses out a large section of the potential audience as listed above. It only drives those who will not / can not go to the cinema (e.g. high costs of the cinema trip including child care and snacks for parents, people who despise gangs of chattering teens on their phones during the movie, etc.) to seek out alternatives (piracy) or simply not bother with the movie.

    "If they waited six months, they might be overlapping their own next season."

    Except, there IS traditionally a wait between the end of a season and the release of the DVD. For example, the final episode of season 6 of 24 was broadcast on the 21st May 2007. The DVD was released on December 4th - MORE than 6 months! (source: )

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