The domain name dispute process has always been a bit of a crapshoot, as it often depends on who hears the case, but it's still a bit strange to find out that famed Apple designer Jonathan Ive was told he does not have a right to a variety of domain names based on his name
, including jonathan-ive.com, jonathanive.com, jony-ive.com and jonyive.com because (1) he had not trademarked his name and (2) because he's a rather "private" individual:
"[Ive and Apple] do not promote [his] name as a brand or trade mark, and therefore do not use it in trade or commerce. [Ive's] work for which he is most famous is publicly recognised and primarily attributable to Apple Inc. rather than [him]," said the ruling. "Despite having the opportunity to pursue individual endeavours outside his employment, which under certain circumstances might be branded under his personal name, [Ive] has made a conscious decision not to do so. In fact, [he] has actively sought to keep his personal name out of trade and commerce."
While I'm not necessarily a fan of simply handing over domain names to folks when others beat them to the registration, it does seem odd that the main criteria that is being used is how well known the name is in commercial settings.