Notice That Murdoch Is Only Talking About Charging For Content... Not Giving People A Reason To Buy
from the good-luck-with-that dept
Still, if you want to know why this (like pretty much ever other plan to charge for news) will fail, just look at the language Murdoch (and others who insist on charging) are saying. They talk about the fundamental "value" of content. But they never talk about actually increasing the value or giving the community a reason to pay. Instead, they seem to think that the content, by itself, is somehow reason enough. However, you can bet that the management at competing news publications around the globe are suddenly gleeful over the idea that Murdoch is about to take his publications out of competition for a large amount of advertising dollars. As soon as Murdoch puts up a pay wall, and traffic drops, that'll make it just that much easier for competitors offering free content to build up both audience and advertising revenue. Meanwhile, Murdoch will discover that some people certainly will pay, but that it'll be tough to grow that revenue stream at any significant rate.