by Mike Masnick
Tue, May 5th 2009 3:38am
While the major record labels keep insisting that BitTorrent and tracker sites are somehow evil and need to be shut down, more and more indie artists and labels are recognizing that they actually are quite useful promotion and distribution platforms. We've pointed to some in the past, but the latest is a label called Honor Roll Music, which is promoting one of its popular acts by buying ads on isoHunt, the popular BitTorrent site. The ad links to a torrent file so people can easily download the music of the band, Awesome New Republic. Of course, if the major record labels had their way, these creative promotion techniques wouldn't be allowed. Sometimes when we talk about innovative business models, defenders of the old system say that those are fine, but there's no reason to change copyright or stop these lawsuits because those models still work. Yet, this shows how that's not true at all. If the entertainment industry successfully shuts down these sites, it precludes these types of models and promotions. Once again, we see how this is really all about stomping out innovation rather than any legal issue.
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