by Mike Masnick

Filed Under:
bittorrent, record labels, sponsors

honor roll music, isohunt

Indie Record Label Sponsors isoHunt BitTorrent Tracker Site

from the more-labels-that-get-it dept

While the major record labels keep insisting that BitTorrent and tracker sites are somehow evil and need to be shut down, more and more indie artists and labels are recognizing that they actually are quite useful promotion and distribution platforms. We've pointed to some in the past, but the latest is a label called Honor Roll Music, which is promoting one of its popular acts by buying ads on isoHunt, the popular BitTorrent site. The ad links to a torrent file so people can easily download the music of the band, Awesome New Republic. Of course, if the major record labels had their way, these creative promotion techniques wouldn't be allowed. Sometimes when we talk about innovative business models, defenders of the old system say that those are fine, but there's no reason to change copyright or stop these lawsuits because those models still work. Yet, this shows how that's not true at all. If the entertainment industry successfully shuts down these sites, it precludes these types of models and promotions. Once again, we see how this is really all about stomping out innovation rather than any legal issue.

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    CleverName, May 5th, 2009 @ 5:26am

    We Dont Want No Stinkin Competition

    "this is really all about stomping out innovation"

    this is really all about stomping out competition

    reply to this | link to this | view in thread ]

  2. identicon
    Insightfulnamehere, May 5th, 2009 @ 5:34am


    The target audience is a bunch of people who pirate, good luck getting sales.

    reply to this | link to this | view in thread ]

  3. icon
    MadJo (profile), May 5th, 2009 @ 5:43am

    Re: Lol

    Just how many cds did _you_ buy in the past year?

    reply to this | link to this | view in thread ]

  4. icon
    Killer_Tofu (profile), May 5th, 2009 @ 5:53am


    Well, I suppose I am going to have to download this and check it out. Good to hear about it.
    @ NameHere #2
    Most studies I have seen (that were not funded by the RIAA types themselves) have actually shown that downloaders tend to buy more music, merchandise, etc, than the average consumer. (If you doubt that you can search even on this site, which has referenced at least two of these studies that I recall, although I do not remember the search terms you would need to search for)

    This is also a win for some of my statements before about why should I ever buy a CD for a single song or before I hear everything, and that sooner or later all music will be released for free before you have to buy it. I have argued with people before about why I absolutely must pay, because others have seem convinced that thats just how it is and things cannot change. This here is more proof of my statement that I can spend my listening time listening to music that is free and by artists that want me to hear them rather than having to give money to the greedy types just to hear stuff I may or may not like.

    This is the future labels, take heed. Technology has advanced your field. Adapt or die.

    reply to this | link to this | view in thread ]

  5. identicon
    DS78, May 5th, 2009 @ 6:38am

    Plastic spider ring

    Buying a CD now days is like putting your money into the "Clucking Chicken" out in front of your local Wal-Mart. You might get that sweet chain with a ninja start on the end, but most likely it's that plastic spider ring.

    reply to this | link to this | view in thread ]

  6. identicon
    Paul`, May 5th, 2009 @ 6:41am

    isoHunt isn't a tracker, they are a google of bit torrent trackers. They search sites like TPB and others for .torrent files.

    reply to this | link to this | view in thread ]

  7. identicon
    Tgeigs, May 5th, 2009 @ 6:43am

    Re: Yay

    Jesus, Tofu, you are completely, totally, verifiably wrong wrong wrong. Jesus.

    It's Adapt or Die, BITCHES!


    reply to this | link to this | view in thread ]

  8. identicon
    BelieveItsFair, May 5th, 2009 @ 7:42am


    In the beginning...
    The RIAA said CD's would cost $14-$15 until they went mainstream, at which time the price would drop to around $4-$5. That never happened & is why non-talented 'artists' and record labels have gained fortunes. We buy a CD w/only 1 good song on it & feel taken. I download, listen & if the CD is good, I buy it to get the better quality as mp3 quality is a fraction of the original. RIAA is scared because people aren't finding their products worthy of purchase because of this. Music download sites are a hit because folks would rather pay a buck for ONE song, than $15 for one song....

    reply to this | link to this | view in thread ]

  9. identicon
    Anonymous Coward, May 5th, 2009 @ 7:45am

    Re: Lol

    actually the people share the stuff on there and pirate is such a harsh word. because I know I don't have a wooden leg or an eye patch.

    reply to this | link to this | view in thread ]

  10. identicon
    Anonymous Coward, May 5th, 2009 @ 8:03am

    Re: Lol

    Pirates like most humans have friends. More people downloading and playing your music, more people will hear your music. This past weekend I was playing bands that friends never heard before and enjoyed. I was giving free advertisement to these bands. Did these people rush out and buy CDs or order tickets to see this band? No. Will I? No. Did this cost the band any money to advertise to myself and my friends while we were hanging out? No.

    The worst that can happen when someone pirates your music is that no one gives you money. The best that can happen is someone gives you money. What will ALWAYS happen is that more people are exposed to your artwork.

    This is very simple and straight forward.

    While this blog tends to think it'd be awesome to have anarchy this isn't about lawlessness or being a crazy socialist. Or a lawless socialist. Torrents are the best advertising tool there is right now. The more people torrenting your stuff the more popular your stuff is. Why you would think this awesome indicator AND advertisement tool being did away with is a good idea flys in the face of reason.

    reply to this | link to this | view in thread ]

  11. identicon
    martyburns, May 5th, 2009 @ 9:09am

    The recession is going to work in favour of the RIAA as they will be able to show sales stats decreasing as a result of piracy.

    Not the recession. That would just be silly.

    reply to this | link to this | view in thread ]

  12. identicon
    Anonymous Coward, May 5th, 2009 @ 9:24am

    Re: Lol

    You must be new here.

    reply to this | link to this | view in thread ]

  13. identicon
    Air, May 10th, 2009 @ 6:40pm

    Isohunt has the right idea

    Jamendo has over 30 k CDs free for download.
    No money is made from Cds anyway.

    Isohunt is a good thing... that needs a tweek that would auto detect pirated items... like Veoh does.

    RIAA is targetting the wrong torrent place,
    and should go after ones not activly trying to be legit.

    NIN releases stuff on ISOhunt and that makes ISOhunt legit.
    The RIAA needs better management who have recieved a recent degree... and not one from a hundred years ago...

    reply to this | link to this | view in thread ]

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