Lack Of Indie Music On The Radio Perhaps A Matter Of Economics More Than Payola
from the thinking-this-through dept
I'm sure that's true, but I'm not at all sure it has anything to do with payola. I'd bet it has a lot more to do with two things: basic economics and the rise of alternatives such as the internet and satellite radio. Based on these things, and the limited number of radio stations out there in a given region, it only makes sense that those stations would gravitate towards music and formats that bring in the largest, most mainstream audience. That's just basic economics. Playing just indie music attracts a smaller audience, and it's tough enough to survive as is.
That said, it's not clear this is really a problem. Those of us who tend to like indie music more had already moved away from terrestrial radio long ago -- and thanks to the internet, podcasts, MP3 players and other alternatives, have no problem hearing the music we like. Yes, there are still a lot of people who listen to terrestrial radio, and those stations do still have some influence on what's popular, but it's hardly the cultural juggernaut it was not so long ago.