My Keynote At The (RIAA Sponsored) Leadership Music Digital Summit

from the fun-stuff dept

In mid-March, I had the pleasure of giving the second day keynote talk at the Leadership Music Digital Summit. It was a lot of fun, and generated some really fascinating discussions (as always). There was a lot of demand to get the video online, and I wanted to thank the team at Leadership Music (Kira and Abby) and Matt Houser who volunteered to put together the video with my slides, which you can see on the media page or embedded below:

Leadership Music Digital Summit 2009 - Mike Masnick keynote address, 3/25/09 from Leadership Music Digital Summit on Vimeo.

If you've seen my earlier Midemnet presentation, this is actually an extended and improved version of that, so part of it will already be quite familiar to you. However, the final 10 minutes of the presentation gives me an opportunity to respond to the biggest question that came after the original presentation: how does this work for less well known musicians. So, I went through five different musicians, who all come from different backgrounds and experiences, representing different "success levels" in the industry, to show that this basic concept of connecting with fans, giving them a reason to buy (and not freaking out about piracy) works quite well.

You'll note at the beginning of the presentation, I note that the RIAA was a major sponsor of the event, and there was a huge RIAA logo hanging over my head (not seen in the video). The RIAA also sponsored the lunch following my keynote. While I actually did end up talking to representatives from all four of the major record labels while in Nashville (with... um... very, very, very different reactions from reps from each label, from outright frosty, to curious, to very interested and engaging), no one from the RIAA itself actually said hello. Too bad.

In the meantime, there are a bunch of new events I'll be speaking at in the coming months (all doing very different presentations), and I'll be putting up a post detailing some of those in the near future as well -- and I hope to meet more readers and Techdirt/Insight Community participants at these events.

Filed Under: business models, jill sobule, jonathon coulton, josh freese, keynote, moto boy, trent reznor

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Anonymous Coward, 30 Apr 2009 @ 3:20pm

    Re: Re: On the fence on the presentation technique

    You've got your brain sides messed up. Left is analytical, right is holistic and artsy.

    Oops. Sorry. You’re correct! I think I have dyslexia!

    Moreover, you are advocating Mike do the classic kind of ppt presentation that is associated with "Death by PowerPoint".

    I am merely sharing an observation that Mike has a lot of subject matter to cover in any 30-minute span of time. Instead of trying to sell the whole pie using a technique that facilitates it, the technique may be viewed as foreign and with a foreign idea may have an exponential effect on the entire presentation.

    You are wrong if you think that is better than what he does.

    Derek, I'm real apathetic to what happens. It's nice that he has you on his team! But, I think your reading too much into it. It's intent but to be more constructive in nature. That said, the intent was never meant that way. If I didn't want to see Mike succeed, I wouldn't have offered anything at all.

    Foreign Presentation Technique multiplied by Foreign Subject Matter may have an exponential effect on hurdles to adoption. Knowing this, I've had to rebuild presentations from 20 or 30 slides to 3 or 4 many, many, many times during the 11th hour based on new information about who I'm presenting to and own in-house style. My goal is often adoption of a concept, not how creative I can get. Because of this, I've learned to be quite cognizant of who the audience is well ahead of presenting, and any presentation formats they are already used to.

    You mention death by PowerPoint, I mention paralysis by analysis.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.