My Keynote At The (RIAA Sponsored) Leadership Music Digital Summit

from the fun-stuff dept

In mid-March, I had the pleasure of giving the second day keynote talk at the Leadership Music Digital Summit. It was a lot of fun, and generated some really fascinating discussions (as always). There was a lot of demand to get the video online, and I wanted to thank the team at Leadership Music (Kira and Abby) and Matt Houser who volunteered to put together the video with my slides, which you can see on the media page or embedded below:

Leadership Music Digital Summit 2009 - Mike Masnick keynote address, 3/25/09 from Leadership Music Digital Summit on Vimeo.

If you've seen my earlier Midemnet presentation, this is actually an extended and improved version of that, so part of it will already be quite familiar to you. However, the final 10 minutes of the presentation gives me an opportunity to respond to the biggest question that came after the original presentation: how does this work for less well known musicians. So, I went through five different musicians, who all come from different backgrounds and experiences, representing different "success levels" in the industry, to show that this basic concept of connecting with fans, giving them a reason to buy (and not freaking out about piracy) works quite well.

You'll note at the beginning of the presentation, I note that the RIAA was a major sponsor of the event, and there was a huge RIAA logo hanging over my head (not seen in the video). The RIAA also sponsored the lunch following my keynote. While I actually did end up talking to representatives from all four of the major record labels while in Nashville (with... um... very, very, very different reactions from reps from each label, from outright frosty, to curious, to very interested and engaging), no one from the RIAA itself actually said hello. Too bad.

In the meantime, there are a bunch of new events I'll be speaking at in the coming months (all doing very different presentations), and I'll be putting up a post detailing some of those in the near future as well -- and I hope to meet more readers and Techdirt/Insight Community participants at these events.

Filed Under: business models, jill sobule, jonathon coulton, josh freese, keynote, moto boy, trent reznor

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  1. icon
    Derek Kerton (profile), 30 Apr 2009 @ 1:42pm

    Do You Like NIN

    Mike, because of you, I now know a lot about NIN and Reznor, and I'm very impressed by them. However, I have not yet, AFAIK, ever heard a NIN or Reznor song!!

    But that brings me to a question that I'm not sure if you have addressed: Do you like Reznor's music? I know it's not relevant to the discussion, and I appreciated the fact that you deal with the business, not the subjective art. But aside from the model debate, do you like the tunes?

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