New Consortium Says If Others Can Monetize Better Than We Can... We Deserve Their Money?

from the please-explain dept

We've pointed out in the past how silly it is to be worried about various spam/scraper sites that take content from sites (including ours) and repost it on their own. Those sites never add any real value, but just repost the content. They get no significant traffic and retain no real audience. They tend to come and go pretty quickly. Worrying about them is a total waste of time (time that can be used making sure your own site is more valuable). Yet, apparently a group of publishers has put together a "Fair Syndication Consortium" that has decided that rather than go after these sites directly, it will simply try to get the ad networks that serve ads on such sites to hand over some money to the original content creators. As far as I can tell, that's basically the content creators saying "well, if others can monetize our content better than we can, we deserve some of that cash."

That makes no sense to me. If you can't monetize your own content better than other sites, you don't deserve to be in business. If other sites are actually getting traffic and ad revenue that you think you deserve, it means you're doing a bad job giving people a real reason to visit your site and to interact with your community. Simply demanding money from the sites that have done things better makes no sense. Of course, the reality is that most of these sites haven't done things better, and don't make any money. So the whole grandstanding seems rather wasted effort.

Focus on making your own site worth visiting. Stop worrying what others are doing with your content.

Filed Under: monetizing content, plagiarism, scraping, syndication
Companies: fair syndication coalition


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  1. identicon
    Anonymous Coward, 22 Apr 2009 @ 7:02am

    "If you can't monetize your own content better than other sites, you don't deserve to be in business."

    fine for sites like techdirtbecause even if others did take your content (and you give no evidence !) the value of your site derives from the others who provide comments and lure more eyeballs.

    Unfortunately if you puteffort into the actual content as othere sites do, and someone takes it then they have taken the part you want to monetize. When other people take this content they generally don't actually try to monetize it, but just use it to attract attenion to other things that can be monetized.

    If someone actually knew how to monetize actual content (including music) they would make a fortune, unfortunately no one does, the industry is in trouble and the Masnicks and their ilk blog around the confusion and monetize that,but if someone solves the real problem you'll be out of business.

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