CBS Looks To Put Superbowl Online; Recognizes Online Doesn't Cannibalize TV Viewing

from the about-time dept

CBS has certainly taken a much more enlightened view to online content than NBC. While it's true that NBC is seeing a lot of success with Hulu, the company resisted online efforts for years, and has always resisted the idea of allowing people to watch content as they want to. Instead, the company has focused on limiting how, where and when you can watch its content. CBS, on the other hand, was an early believer in focusing less on control and more on just getting your content out there. For an example of this contrast, look at how the two networks are dealing with big sporting events.

As recently discussed, NBC is working hard to make it as difficult as possible for you to watch the Olympics online, even when its own experience showed that online viewers didn't cannibalize TV viewers -- in fact the opposite happened. People who watched online watched more TV. So why are they trying to make it so hard to watch online?

Meanwhile, CBS, which had tremendous success webcasting the NCAA's March Madness basketball tournament is now working to see if it can get the permission to broadcast the Super Bowl online as well (thanks to MattP for sending this in), knowing that it will likely bring in a larger audience, and increase the opportunities for everyone.
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Filed Under: super bowl, webcast
Companies: cbs, nbc universal

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  1. icon
    JD (profile), 20 Apr 2009 @ 7:02am

    Re: I am sure I misunderstood...

    Just in case you're serious and not just trolling...

    Like many words in the English language, cannibalize has more than one usage.

    –verb (used with object)

    3. to cut into; cause to become reduced; diminish: New products introduced in the next six months will cannibalize sales from established lines.


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