CBS Looks To Put Superbowl Online; Recognizes Online Doesn't Cannibalize TV Viewing

from the about-time dept

CBS has certainly taken a much more enlightened view to online content than NBC. While it's true that NBC is seeing a lot of success with Hulu, the company resisted online efforts for years, and has always resisted the idea of allowing people to watch content as they want to. Instead, the company has focused on limiting how, where and when you can watch its content. CBS, on the other hand, was an early believer in focusing less on control and more on just getting your content out there. For an example of this contrast, look at how the two networks are dealing with big sporting events.

As recently discussed, NBC is working hard to make it as difficult as possible for you to watch the Olympics online, even when its own experience showed that online viewers didn't cannibalize TV viewers -- in fact the opposite happened. People who watched online watched more TV. So why are they trying to make it so hard to watch online?

Meanwhile, CBS, which had tremendous success webcasting the NCAA's March Madness basketball tournament is now working to see if it can get the permission to broadcast the Super Bowl online as well (thanks to MattP for sending this in), knowing that it will likely bring in a larger audience, and increase the opportunities for everyone.
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Filed Under: super bowl, webcast
Companies: cbs, nbc universal

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  1. identicon
    Anonymous Coward, 20 Apr 2009 @ 6:45am

    The issue here won't be CBS, but the NFL. They hold their rights pretty close to the chest. I'd be surprised if they didn't make it pretty hard for CBS to put it online.

    Cannibalize does mean eating another person. He's using it in a figurative sense. Instead of online viewership "eating" regular viewers and thus taking them away, it actually increased interest.

    My problem isn't NBC, it's Fox. I like that new show Dollhouse. I missed a week about a month ago. I want to watch it on TV, but they have made that inconvenient for me. It's too long to watch on a computer. So, I've missed the last 3 or 4 broadcast shows because hulu wants to stay off of TV.

    If the episode I missed expires from hulu, they'll lose my viewership altogether.

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