CBS Looks To Put Superbowl Online; Recognizes Online Doesn't Cannibalize TV Viewing
from the about-time dept
As recently discussed, NBC is working hard to make it as difficult as possible for you to watch the Olympics online, even when its own experience showed that online viewers didn't cannibalize TV viewers -- in fact the opposite happened. People who watched online watched more TV. So why are they trying to make it so hard to watch online?
Meanwhile, CBS, which had tremendous success webcasting the NCAA's March Madness basketball tournament is now working to see if it can get the permission to broadcast the Super Bowl online as well (thanks to MattP for sending this in), knowing that it will likely bring in a larger audience, and increase the opportunities for everyone.