New Denver News Startup Discovering (Again) People Aren't So Interested In Paying For News

from the let's-try-this-again... dept

While we thought it was great that a group of former reporters from the suddenly-closed Rocky Mountain News were trying to form a new online venture called the InDenver Times, we thought it was quite unlikely that the group would actually be able to get 50,000 people to agree to pay them $5/month by April 23rd. That was the self-appointed deadline set by the group. And, in fact, as we approach the 23rd, Romenesko alerts us that the group is is struggling to even find 10,000 people willing to subscribe. That isn't too surprising. There remain other (free) sources of news, and they're trying to get people to agree to pay for a product that doesn't even exist. The fact that they've got almost 10,000 is impressive enough. That said... while the group still clings to the idea of a subscription model, they're also saying that they'll move forward even without the necessary subscribers. Hopefully that gets them exploring more reasonable business models, because $50,000 a month from subscribers isn't going to go very far.
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Filed Under: denver, journalism, news, paying
Companies: indenver times

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  1. identicon
    Anonymous Coward, 19 Apr 2009 @ 3:31am

    How Google Can Live with Everyone

    Adopt the old NYT/WSJ model. Give the news away for a limited amount of time so everyone on the interwebs can know what's going on, and you can also get featured on Google. But if someone at the same IP address reads the same news article say 10 times, look at ways to convert that person to a paying customer.

    WSJ is seemingly backwards. At WSJ, you need to be a member to contribute, and feedback is important in the newsroom for additional news leads, as even WaPO recently discovered.

    Obviously, if they are accessing the same content 5-10 times, they like what you wrote, they probably wouldn't mind ponying up $10/mo to get access to the same story.

    But most importantly, don't jeopardize contributor trust. Often, contributor commentary is done in the moment. As such, perhaps it should be available for a limited amount of time, say 14 days, and then after that, it can be accessed for a fee. Say $1,000 per article. As part of the offer, the requester can receive city/state of each commentary, but that's it. Keep commentary private after the 14 days.

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