by Mike Masnick
Tue, Apr 14th 2009 7:14pm
We were quite surprised when the UK gave a basic approval of Phorm's clickstream tracking/behavioral advertising effort -- despite widespread consumer outrage that their internet surfing was being tracked and sold for advertising purposes. And given that simple approval, Phorm has been looking to aggressively expand. However, it appears that other officials may have a different idea. The European Commission has "started legal action" against the UK for allowing Phorm to proceed, saying that it seemed likely to violate European privacy rules. Who knows if this will actually go anywhere, but it seems pretty clear that the rather widespread mistrust of Phorm is making sure that it's not able to do much at all without additional scrutiny.
If you liked this post, you may also be interested in...
- David Cameron Wants To Shut Down Porn Sites Because Kids Are Clever Enough To Defeat Age Restrictions
- UK Prevent Strategy For Identifying Potential Terrorists Identifies 3 Year Old Because Of Course It Did
- 4th Amendment Lives: Court Tells US Government Get A Warrant If It Wants Mobile Phone Location Info
- Phorm Still Looking For A Large-Scale Deployment, Still Finding Investors
- On Second Thought... NebuAd Not Really Dead... Re-Emerges In The UK Under An Assumed Name