My Keynote At Mesh: Growing Communities And Adding True Scarcities

from the have-fun-with-it dept

A bunch of folks have been asking for video from my keynote talk at the excellent Mesh Conference, and here it is (and if you really want to download it, there's an iTunes link as well). It's also embedded below if you click through. The whole thing is an hour, but split into four separate videos. The first two are my presentation and the second two are the Q&A that followed:

It was, as always, lots of fun to do. Also, I met tons of great, wonderful, interesting and fascinating people at the event. Interacting with people is always the best part of these things. Thanks to everyone who came out -- and a special thanks to the Mesh Crew: Mathew, Rob, Michael, Stuart and Mark who have created something really special with the Mesh event and who are each amazing individuals as well.

Also, since people were quizzing me about it later: I actually do "memorize" the presentations and what's coming next. I don't see what the next slide is before I bring it up and no (as two separate people asked me...) I did not have a little device in my ear telling me what was coming next....

Filed Under: business models, economics, keynote, mesh, scarcities
Companies: floor64

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  1. identicon
    Buzz, 13 Apr 2009 @ 9:58pm


    @cram -- Actually, I do have evidence. My own prior experience combined with fellow pirate comrades is an enlightening window into pirate psychology. We only ever went after stuff because it was free. If, for whatever reason, we could not obtain a particular product, we would simply move onto something else. We were never driven to the store as a result of our failure.

    I have long since given up such practices, but looking back, and I can name several instances where the exact OPPOSITE happened: pirating software led to purchases! I remember as a young teenager downloading the original Rollercoaster Tycoon game. Today, I own Rollercoaster Tycoon, all its expansion packs, Rollercoaster Tycoon 2, and all its expansion packs (all legitimately purchased).

    I have NEVER met someone who said, "Man, I really tried to download Program X, but I couldn't find it, so I went out and just bought it." Usually, the story ends another way, "I couldn't download Program X, so I just went and downloaded Program Y."

    Pirates represent the modern ideal of SHARING. Content creators vastly underestimate the power of viral distribution channels. Letting friends share content and provide essentially free advertising for the creator is so powerful, but companies are bent on selling individual copies the old fashioned way.

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