My Keynote At Mesh: Growing Communities And Adding True Scarcities

from the have-fun-with-it dept

A bunch of folks have been asking for video from my keynote talk at the excellent Mesh Conference, and here it is (and if you really want to download it, there's an iTunes link as well). It's also embedded below if you click through. The whole thing is an hour, but split into four separate videos. The first two are my presentation and the second two are the Q&A that followed:






It was, as always, lots of fun to do. Also, I met tons of great, wonderful, interesting and fascinating people at the event. Interacting with people is always the best part of these things. Thanks to everyone who came out -- and a special thanks to the Mesh Crew: Mathew, Rob, Michael, Stuart and Mark who have created something really special with the Mesh event and who are each amazing individuals as well.

Also, since people were quizzing me about it later: I actually do "memorize" the presentations and what's coming next. I don't see what the next slide is before I bring it up and no (as two separate people asked me...) I did not have a little device in my ear telling me what was coming next....

Filed Under: business models, economics, keynote, mesh, scarcities
Companies: floor64


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  1. icon
    Jan Hopmans (profile), 13 Apr 2009 @ 5:52pm

    Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re:

    Publishing a book and getting it distributed and wasting all those trees and not being able to keep it updates seems like a waste.It certainly is. Only when people want to read something they want to be able to take it to bed, have something in their hands or simply something to collect. It might be a waste, but it also is a scarce good.
    The information is infinite so that will be free to download. No not a sample, the whole bunch. Samples are shit, you always want more but you can't get it. Also people won't be enthusiastic about samples so they won't spread the book for you, you won't get any advertisement.

    A CD can be a upsell and book can be too. Only just a sample won't do it. :) Why advertise when you can let your fans do that for you? You still have things to sell, or they could hire some of your other scarce goods. :)

    For me, it seems that there is a little bit of "do as I say, not do as I do" at work here.Chris might better give out his whole book non-copyrighted, not just a sample or you are right.

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