My Keynote At Mesh: Growing Communities And Adding True Scarcities

from the have-fun-with-it dept

A bunch of folks have been asking for video from my keynote talk at the excellent Mesh Conference, and here it is (and if you really want to download it, there's an iTunes link as well). It's also embedded below if you click through. The whole thing is an hour, but split into four separate videos. The first two are my presentation and the second two are the Q&A that followed:






It was, as always, lots of fun to do. Also, I met tons of great, wonderful, interesting and fascinating people at the event. Interacting with people is always the best part of these things. Thanks to everyone who came out -- and a special thanks to the Mesh Crew: Mathew, Rob, Michael, Stuart and Mark who have created something really special with the Mesh event and who are each amazing individuals as well.

Also, since people were quizzing me about it later: I actually do "memorize" the presentations and what's coming next. I don't see what the next slide is before I bring it up and no (as two separate people asked me...) I did not have a little device in my ear telling me what was coming next....

Filed Under: business models, economics, keynote, mesh, scarcities
Companies: floor64


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  1. icon
    Mike (profile), 13 Apr 2009 @ 12:56pm

    Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re:

    People who like newspapers or CDs are "buggy whip" lovers, old and out of date with no chance of redemption.


    Uh, not at all. I don't see how you could read this site and think that, which is why it's clear that you're simply pure satire.

    If people want to buy newspapers and CDs (both physical goods), good for them. If you can sell them, good for you. That's selling scarcities.

    The problem is when you don't realize how the market is shifting and don't do anything to adapt. If you can still sell the physical goods -- good for you, so long as there's still demand for them. It's insisting that that's the only business model and refusing to change when the market shifts which is when you get into trouble.

    I mean, we've made this point directly to you at least 10 times.

    You really crack me up.

    For me, it seems that there is a little bit of "do as I say, not do as I do" at work here. It seems a book can be an upsell from free sample chapters, but a CD cannot be an upsell from free sample songs. How odd! I guess it proves which one the teachers are selling.

    Not at all. We've always said that if you can sell CDs, that's great. All of the examples we've talked about still sell CDs, and in fact, often give people additional reasons to buy the CD. A CD is a scarce good, and if you can give people a reason to buy it, fantastic.

    We've told you this before. Obviously no human being could be so stupid as to continue repeating something that was already explained to him as wrong. Clearly you are joking. Though, you should be careful. The joke gets less funny the more you stretch it out.

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