My Keynote At Mesh: Growing Communities And Adding True Scarcities

from the have-fun-with-it dept

A bunch of folks have been asking for video from my keynote talk at the excellent Mesh Conference, and here it is (and if you really want to download it, there's an iTunes link as well). It's also embedded below if you click through. The whole thing is an hour, but split into four separate videos. The first two are my presentation and the second two are the Q&A that followed:

It was, as always, lots of fun to do. Also, I met tons of great, wonderful, interesting and fascinating people at the event. Interacting with people is always the best part of these things. Thanks to everyone who came out -- and a special thanks to the Mesh Crew: Mathew, Rob, Michael, Stuart and Mark who have created something really special with the Mesh event and who are each amazing individuals as well.

Also, since people were quizzing me about it later: I actually do "memorize" the presentations and what's coming next. I don't see what the next slide is before I bring it up and no (as two separate people asked me...) I did not have a little device in my ear telling me what was coming next....

Filed Under: business models, economics, keynote, mesh, scarcities
Companies: floor64

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  1. identicon
    JMG, 13 Apr 2009 @ 11:28am

    Why buy a book?


    So, why does Chris Anderson sell a book for about $27 retail? Because of the *format*; people like having a hand held, non-electronic, published book to read. That's it. And those books are *not* scarce goods. Easy distinction. If I go to a bookstore and buy The Long Tail, the copy I buy is a good that I have that you do not, unless you take it from me. If I just wanted the text, I could find that online for free in a few minutes, but the format wouldn't be the same.

    Smart musicians have figured this out too. The difference between a CD and just the music tracks is that I may want the CD *format*, a hard copy of a disk that I can store and share with with friends. It may also have cover art, or fun extras (eg the Arcade Fire's "Neon Bible" came with vintage flip book animations). If I wanted the music, I could just download it. Why do I buy Arcade Fire albums? Because I'm a fan; I want the extras that come with the CD hard copy.

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