My Keynote At Mesh: Growing Communities And Adding True Scarcities

from the have-fun-with-it dept

A bunch of folks have been asking for video from my keynote talk at the excellent Mesh Conference, and here it is (and if you really want to download it, there's an iTunes link as well). It's also embedded below if you click through. The whole thing is an hour, but split into four separate videos. The first two are my presentation and the second two are the Q&A that followed:






It was, as always, lots of fun to do. Also, I met tons of great, wonderful, interesting and fascinating people at the event. Interacting with people is always the best part of these things. Thanks to everyone who came out -- and a special thanks to the Mesh Crew: Mathew, Rob, Michael, Stuart and Mark who have created something really special with the Mesh event and who are each amazing individuals as well.

Also, since people were quizzing me about it later: I actually do "memorize" the presentations and what's coming next. I don't see what the next slide is before I bring it up and no (as two separate people asked me...) I did not have a little device in my ear telling me what was coming next....

Filed Under: business models, economics, keynote, mesh, scarcities
Companies: floor64


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  1. identicon
    R. Miles, 11 Apr 2009 @ 8:54am

    Re:

    sort of caught myself saying "Gee, people are falling for this?".
    To this day, I still have no clue why you're so adamant about the $0.00 model, other than maybe protecting those who still distribute it.

    I don't believe people are falling for it. They're beginning to understand the relationship between digital distribution and so-called piracy or legal $0.00 offerings.

    More importantly, it's these same people you categorize who still feel confident they can compete with $0.00 when no other models exist to give customers a choice.

    Your ignorant notion people won't pay is where you, and those you seem to represent, fail to put trust into the consumer. Of course, all the while treating them like thieves and forcing them to pay for a distribution platform they're no longer interested in.

    Harold, giving away content for $0.00 does work. It's always worked. It will always work. Businesses give things away at $0.00 all the time, knowing full well costs are made up elsewhere.

    An example: business cards. Sure, laugh, but this is the foundation of the $0.00 model. What covers the cost of a business card? The skills offered by the business.

    You also have skills. You can apply these however you see fit, whether your work yourself or through a business. However, if you're a self business, and you fail to take advantage of using all the free tools now available, that's a stupid mistake on your part.

    But this goes to prove a stronger point: Those who distribute find themselves actually having to work for the first time in their lives instead of reaping the rewards of having fingered a distribution method.

    Those with the skills aren't the ones hurting here. While you may not agree with the information on Techdirt, proof is showing more artists are now rethinking their future and trying new ways to capitalize without current distribution systems.

    The current distribution platforms are dying. Accept it. Because there is a great flip side to this, but you, and those you seem to represent, just don't get it.

    Let's review this flip side: For every 1 person who doesn't buy a $16 CD, means that 1 person now has $16 to spread amongst other purchases.

    This person now has $16 dollars to spread to 16 different artists for $1 a song, or $5 to three new business ideas, or $10 to merchandising, or...

    You should get the point here.

    I can understand your, and those you seem to represent, frustration having this all dumped into your lap, especially when those other markets to get people to buy are yet to be set up.

    But isn't this your own damn fault to begin with, having built your entire industry on one specific area?

    Or did the entire concept of "buggy whip makers" fail to sink in?

    Or how about all those companies whining about the Big 3 automakers and their lost jobs because they solely relied on them to survive?

    Or how about the Big 3 themselves, who are now playing catchup to an import industry which now surpasses them by being innovative with their cars while the Big 3 did nothing?

    I wish you'd educate yourself and quit being ignorant. Your continual rhetoric only defends stagnation, not innovation.

    Every innovative idea is a risk, but it's worth trying. Should the business fail, so be it. That's just a part of life. But those who fail now, while clinging onto a dying system, deserve to fail.

    As a consumer, I'm getting pretty damn tired of this system raping me of my hard earned money, controlling costs which get harder to pay every year.

    There will be a time, using current systems, people won't be able to afford the content as more and more fingers continue dipping into the content pot.

    Defend this system if you must, but you're wasting your time.

    People like me are forcing businesses to change.

    It's one thing to sell a customer content to play within a specific device, but quite another when that content can now be free of the device while trying to get people to pay for it multiple times.

    No customer is going to pay multiple times for the same content.

    To believe this really, really shows just how ignorant you, and those who you seem to represent, really are.

    Arg, matey. Avast ye the $0.00 model.

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