U2's Manager Says No Business Models Work... But Kicking People Off The Internet Will?
from the confusion dept
There are a few simple reasons why the new law deserves strong support. First, the crisis in our music community is real. A generation of artists, all over France, and further afield, are seeing their livelihoods destroyed, their career ambitions stolen. Investment that should help them build careers is draining out of the industry. This isn't just a shift in the business model from recorded to live music. It's a catastrophe for all the business models, old and new. It is a myth that artists can build long-term careers on live music alone....That's odd. For someone who claims he's "followed this debate closely" for him to claim that this is a catastrophe for all business models. After all, every single other business related to music has been doing amazingly well. And, we've gone through example after example after example after example of it working in "the marketplace" rather than "the laboratory." And we've discussed how it works for bands small, mid-sized and large -- and works in ways that has allowed them to make more money than they could have in the past. So, for him to claim that those business models don't exist or don't work is simply wrong. Furthermore, he pulls a sleight of hand by pretending that the only other business model is "live music." However, as we've seen live music is one business model that works, but not the only one.
There are clearly people who oppose the new law, but I have not heard of any viable economic alternative to the system now being introduced, committing ISPs to helping protect copyright. The only other proposals offered look like solutions produced for the laboratory, not for the market place.
But the key thing, is that McGuinness is confusing protection with a business model. He talks about all the problems with business models, and then seems to jump to the conclusion that kicking people off the internet will suddenly make people buy music again -- as if he can suddenly turn back the clock. Kicking people off the internet doesn't make them feel better about your product. It doesn't make people more comfortable giving money to the recording industry -- it makes them pissed off and eager to spend their money elsewhere.
It's the exact opposite of a business model. It's a "piss your customers off" model.
Meanwhile, the business models that work (the same ones McGuinness is apparently ignorant of) are all about the opposite: they're about appealing to your customers, connecting with them, building up a relationship and trust. McGuinness, instead, prefers to treat them all as criminals. He shouldn't be surprised when they respond with anger rather than money.