Reznor Takes Connecting With Fans Mobile... For Free

from the nice-job dept

While my keynote presentation today at the Mesh Conference does mention Trent Reznor, luckily (for me) it's not the same presentation I did at MidemNet... because, if it was, I'd have to do a last minute update on the presentation to take into account the new iPhone app that Reznor is releasing, which basically takes all of the features from the NIN website, and enables it on the iPhone... and then adds in a neat bit of location-based info so fans can find each other, or know where other fans happen to be. And, oh yeah, despite all the fuss about charging for iPhone apps, he's releasing it for free -- realizing that better enabling fans to connect will only help him further monetize other things later. The overall article is a great read as well, digging deeper into Reznor's experiments, business model and thoughts on the process:
"I've said it before and I'll say it again: I don't think music should be free. But the climate is such that it's impossible for me to change that, because the record labels have established a sense of mistrust. So everything we've tried to do has been from the point of view of, 'What would I want if I were a fan? How would I want to be treated?' Now let's work back from that. Let's find a way for that to make sense and monetize it."
He's making the same point we've been making. It's no longer about whether or not music "should" be free. That doesn't matter any more. For most people it is free. So once you accept that, you start looking for ways to do more with it -- and Reznor is doing much more with it than just about anyone else.

Filed Under: connecting with fans, iphone, nine inch nails, trent reznor

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  1. identicon
    Raybone, 8 Apr 2009 @ 11:06am

    Weird Harold you are stuck in a microcosm

    Ok a musician, I am offended by your apparent belief that NIN and Trent are where they are mainly due to the Label. You are looking through an old-world lens and it seems Ryan #10 is indeed correct in his assessment of your world-view. Statements such as "Last two albums didn't chart into the top 10, and they didn't chart at all in some countries" and "only after that real record deal did he become well known." prove this. These statements assume no success or happiness for Trent or satisfied and engaged fans without a label's help or influence. Trent himself has discussed how clueless he was about industry practices in the beginning and how much shadiness he dealt with. A little research will show you how every major chart, rating, Grammy, major radio market, etc is controlled by the big media cartels. The recent consolidations of the last decade or so make this monopoly on culture even more dangerous. Any reference to NIN sliding in the corporate controlled charts would be expected and should not be used as evidence of anything since Trent no longer is a member of that team. Also assuming that without the label's extortion and flash, NIN would never have achieved this level of success is faulty. Ever heard of Ani DiFranco? If not, its OK because millions have in spite of (or maybe because) of no label. ever. There are too many examples of newer models working for artists of all kinds that have been showcased on this site for you to be this ignorant. Add to that years and years of proof that the old way is not only dying, but was rampant in everything freedom-loving musicians and fans hated. Read "Hit Men" by Frederic Dannen to see how crooked the old ways were and how after the 70s, radio, promotion, and distribution was locked up by the cartels. The internet has been one of the greatest forces for freedom in history and has opened a whole wide world of opportunities for the modern musician that leaves no room for the no talent leeches. Listen to Pink Floyd's "Have A Cigar." Think about those lyrics, man

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