by Dennis Yang
Tue, Apr 7th 2009 4:39am
With 2009 showing very strong ticket sales, the movie industry seems to be doing a good job of giving people, who are perhaps looking for a bit of escapism, a reason to get out of their houses. Furthermore, IMAX and 3D continue to boost ticket sales and draw huge lines for movies like Monsters vs. Aliens. Fast & Furious rumbled onto the big screen this past weekend, generating $72.5 million in ticket sales in three days, already earning more than the previous installment of the series, The Fast & the Furious: Tokyo Drift. At Mann's Chinese Theater in Hollywood, movie-goers have yet another reason to check out the film on the big screen. The theater is equipped with 15 computerized movie seats that move, shake, tilt, and rumble to match the action on-screen. As a result, viewers are immersed more fully in the film, an experience not easily reproduced at home for which the Chinese (and one other theater in Arizona) are charging an extra $5 per ticket. We've said this many times before, but maybe the movie theaters are finally starting to understand the concept that it's the experience, not just the content, that gives people a reason to go out to see movies at the theaters.
If you liked this post, you may also be interested in...
- Theater Chains Pout, Boycott Netflix's New Movie To Protect Antiquated Release Windows
- Despite Losing Money Year After Year, States Still Wondering How They Can Hand Out BIGGER Subsidies To Hollywood
- Apparently The Best Way To Decrease Movie Piracy Is To Get Rid Of The Oscars
- MPAA's Lies About Films Being Available Online Easily Debunked In Seconds
- The MPAA Forces Craft Brewer To Abandon Its 'Rated R' Beer Brand