Media Giants Asking Google To Weight Its Content Higher

from the if-their-content-were-more-valuable... dept

A bunch of folks have been sending in the story from Ad Age, where a bunch of media giants have apparently been demanding that Google change its weighting algorithm, because they're upset at how low they appear, compared to other sites, including blogs. This is pretty amusing for a variety of reasons. A big part of the reason those media sites appear so low in the Google rankings is their own damn fault. For years, they tried to lock up the content behind paywalls and registration walls, and made their sites as un-user-friendly as possible. Thus, no one linked to them, they weren't a part of the conversation, and Google treated them exactly as it should. It's only now that those publications have realized the importance of the web that they're demanding that Google change to work with them? It seems more reasonable to simply point these media giants to an explanation of how the algorithm works, and tell them to get back to work creating a site that is more user friendly, with great original content, such that more people link to it. And then they'll be fine. But, apparently, that's just too much work.

Filed Under: google rankings, media, news, page rank

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    An English Teacher, 23 Mar 2009 @ 8:36pm

    Re: Easily Amused

    Thank you! There IS a reason English teachers and librarians spend so much time pounding the concept of "key words" into students' heads. (Hint: It's not because we're dying to read another 10pg paper about the about WWII or the importance of recycling.)

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Show Now: Takedown
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.