Media Giants Asking Google To Weight Its Content Higher

from the if-their-content-were-more-valuable... dept

A bunch of folks have been sending in the story from Ad Age, where a bunch of media giants have apparently been demanding that Google change its weighting algorithm, because they're upset at how low they appear, compared to other sites, including blogs. This is pretty amusing for a variety of reasons. A big part of the reason those media sites appear so low in the Google rankings is their own damn fault. For years, they tried to lock up the content behind paywalls and registration walls, and made their sites as un-user-friendly as possible. Thus, no one linked to them, they weren't a part of the conversation, and Google treated them exactly as it should. It's only now that those publications have realized the importance of the web that they're demanding that Google change to work with them? It seems more reasonable to simply point these media giants to an explanation of how the algorithm works, and tell them to get back to work creating a site that is more user friendly, with great original content, such that more people link to it. And then they'll be fine. But, apparently, that's just too much work.

Filed Under: google rankings, media, news, page rank

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  1. identicon
    Rex, 23 Mar 2009 @ 8:26am

    I hear another Firefox add-on coming on

    There is already the "Customize Google" Firefox add-on that helps with maintaining some level of search anonymity while improving search results by filtering the obvious Google spammers. ... don't search without it.

    Now, it comes to mind to add features to that add-on where you subscribe to an internet hosted list (see the subscription methods in the AdBlock Plus Firefox add-on) where all the big media companies are excluded or re-ordered to the bottom of page 9 (on a page of 100 results (configurable in "Optimize Google")) in the returned Google search results. When the internet sustains damage, it responds by re-routing around that damage.

    So, Google, go for it. Take their money and pressure. Secumbe to it. Whore yourself out to big media. Further devalue your brand. Compromise your credibility. ... And certainly, "Do No Evil".


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