As some entertainment industry folks continue to insist that BitTorrent tracker search engines have no redeeming value, we keep hearing more and more stories of content providers willingly and eagerly putting up their own torrent trackers, knowing that it's an incredibly efficient means of distributing their content. In the past, we've seen TV networks in Australia
do this with individual shows, and now TorrentFreak is reporting that the government-owned Norwegian Broadcasting (NRK) has set up a BitTorrent tracker for distributing a bunch of its shows
, noting that: "This type of distribution is reliable, cheap and popular with our audience." Indeed. Not only that, but by running its own tracker, NRK realizes: "we will get better statistics and gather important data about how this technology works." Even better, it plans to share some of that data for others to learn from as well.
The shows will be DRM-free, and it's looking to employ a Creative Commons license on the content "to allow full freedom for our audience." Definitely nice to see someone not going down the same well-trodden road of self-defeat:
"It is important for us to start experimenting with new distribution methods. We don't want to do like the music industry. Running around thinking that people will keep driving down to a record store when they can have the content delivered with the push of a button at home."
If only some others in the entertainment industry would recognize the same thing.