Time To Scrap All Music Industry Licensing Schemes

from the a-house-of-cards dept

It's impossible to be a legal innovator in online music these days. No matter what you do, you will run afoul of some kind of music licensing issue. That's because of the way that copyright law is designed. Basically, each time some new technology comes along that doesn't fit with the way copyright law used to work, the copyright holders run to Congress and demand yet another new "right" to be included in copyright -- and anyone who wants to do anything has to now pay for yet another license to cover that right. The end result is a comical house of cards that no one can actually figure out -- and you're pretty much bound to be sued by someone for violating one of those "rights," if you do anything even remotely innovative. At MidemNet, in one of the panels I watched, an executive complained that for every track one startup streamed online it needed to negotiate eight separate licenses. And that's not the worst of it. At a panel last week, execs from all over made it clear that things aren't about to get any better at all. Instead, it's just a bunch of legacy industry execs who keep demanding that the government grants them more rights.

But here's the problem: no one is providing any actual evidence that these rights are necessary. So let's scrap them all.

Plenty of musicians are showing that they can make good money by embracing new business models that have nothing to do with these antiquated licensing schemes. So why not get rid of them all and just let the market work. The end benefit would be great for everyone except the folks in collections societies who have made themselves a fantastic living sitting in the middle collecting money. Musicians would still make money by embracing new business models, and the ability for internet startups to actually innovate without getting sued or having to pay multiples of any possible profits to guys in suits doing nothing, would help grow the music industry many times over.

But, instead, we just hear from the folks representing the industry trying to add new licenses to the mix insisting (falsely) that they are somehow needed for the industry to survive. So we slap on another unnecessary layer that's really just designed to keep the guys in suits rolling in cash, but has nothing to do with helping out the actual musicians or creating more music. Meanwhile, the collections agencies -- the SoundExchanges and the ASCAP's of the world -- insist that a new license layer is a great thing, and they're more than willing to step up to be the ones to collect it. But it's not necessary and the answer is to go in the other direction.

We don't need to add more music licenses. We need to get rid of the old licensing regime. Entirely.

Even copyright attorneys are realizing that this is leading to the death of copyright. Layering licensing right on top of licensing right is building a house of cards that has to collapse. Copyright attorney David Post talks about the ridiculous situation of trying to determine how one would go about getting all the proper licenses for one of the thousands of increasingly viral videos made by people using Microsoft's Songsmith software, combined with vocals from classic music hits. As Post notes, that's definitely a creative endeavor -- the sort that copyright law is supposed to be encouraging. But he notes that copyright doesn't scale. All those different licensing rights make it impossible to actually get all the rights necessary to make that sort of creativity legal. After going through the impossibility of getting the licenses for just one of those videos, he asks how you would do it for the 100,000 Songsmith-inspired videos on YouTube alone -- not to mention those not even found on YouTube, or which will be loaded up in the future.

We've built a copyright system by having politicians incorrectly accept the screaming complaints of legacy industries every time some new technology comes along. So they add another layer of complexity to that house of cards, and we've now reached the point where it's impossible to innovate legally -- and even doing basic creativity puts you at significant risk. Yet, there's ample evidence that none of this is actually needed for musicians to make a living making music. It's time to recognize this and look to just wipe out all of these unnecessary legacy artifacts of a dead system, and clear the decks to let real innovation thrive.

Filed Under: copyright, innovation, licensing, music

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  1. identicon
    graphicartist2k5, 3 Mar 2009 @ 1:55pm

    NO DUH!

    I've been saying precisely this for the LONGEST time! If the music industry expects to stay alive, they HAVE to be willing to change and adapt.

    Case in point: When Sam Walton started Wal-Mart, it wasn't NEAR the size it is now, but he stuck with it, and changed what needed to be changed within his company, and adapted to whatever other things that happened as they came along. Now, you can't drive down the road for five miles without seeing a Wal-Mart Supercenter. I remember Target not being anywhere NEAR the retail store it is now, in that there wasn't all this usage of design, as well as stiff competition from Wal-Mart to mess with them. But their owners decided that if they wanted to stick around, they had to change and adapt as well.

    Now, if only the music industry can pull their heads out of their collective asses and get a clue, and change what needs to be changed from the stand point of their business model, and adapt to whatever other changes come their way, then they'll be fine. Besides, with all the computer technology and audio software that is WIDELY available to every single musician out there, they can always make their own CDs and sell them their own selves, and reap a full profit, which is EXACTLY what musicians should do. WHY? Because they're the ones with the talent. Why should they have to pay someone else to market their music, when they can do it themselves by either setting up a website their own selves, or having someone do it for them, or starting their own Facebook page, Myspace page, Twitter page, what have you, for the sole purpose of letting people know where they can find them online and purchase their music directly from them? This whole "copyright" thing is so misused anyway, especially nowadays, seeing as how this whole business of sharing music online has been TOTALLY misconstrued and misinterpreted as teh evilz!!11!1 Seriously, it's time for the music industry to accept the fact that people are going to share music online, and there's NOTHING they can do about it. No form of copy protection/rootkits/etc. will prevent that from happening.

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