The Vastly Different Approaches Of Google And Yahoo When It Comes To Newspapers
from the strategy-shift dept
In the meantime, with Google dropping its newspaper ad sales effort, it seems to be going to the other extreme: it finally started putting advertisements on Google News. For years, whenever angry newspaper insiders would complain about how Google News was somehow "profiting" off of their hard work, people would respond that Google didn't even put any advertisements on its news search engine. However, now that this has changed, pretty much everyone is expecting lawsuits to follow. Personally, I can't see how the newspapers would win such a lawsuit (and, think that they have much more important issues to spend money on), but given Google's willingness to cave to book publishers and authors, you can bet some newspaper publishers are hoping that Google will be forced to throw money in their direction as well.