What The RIAA Efforts Have Really Been About: Controlling Channels
from the let's-get-real dept
In the old business model, the record labels made their money because they had near total control over the production of content, the distribution of content, and all channel relationships with retailers. The internet and new digital technologies broke all of that down. It made it easier for anyone to produce content, distribute content or even build channel relationships themselves. What the record labels got upset about wasn't "file sharing" per se -- but the fact that file sharing went around all of their channel relationships and effectively killed the one major scarcity they controlled.
So, don't believe the entertainment industry lawyers who laughably claim that the RIAA's legal maneuvering has nothing to do with business models. It's always been about business models. The lawsuits were just a way to try to stuff the genie back in the bottle, and prevent these alternative channels and means of distribution and promotion from seeing the light of day.