by Mike Masnick
Fri, Feb 27th 2009 4:33pm
TorrentFreak is running a great guest post from someone responding to the IFPI's laughable claim that unauthorized file sharing is the root cause of the recording industry's problems these days. That's simply not true. The post does a good job laying out the details on eight other reasons why the recording industry is in trouble that have nothing to do with unauthorized file sharing. Basically, there's competition from other forms of media (video games, the internet) and there are more efficient markets and technologies that have siphoned off some of the excess profits the industry used to enjoy. It's a great list, but what it leaves out is the next step: what does that actually mean for the industry. And, the answer is that if they are willing to change their business model to adapt to this changing market, they can do amazingly well. That's because many of the inefficiencies that have been taken out of the market were costly to the record labels. By embracing what the new market allows, they can decrease their own costs, while creating an even larger market for themselves. The fact that they have chosen not to do so has nothing to do with "piracy." It has to do with their own unwillingness to change.
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