Dear Recording Industry: Stop Focusing On Just Selling Music
from the look-at-other-models dept
There seems to be this continuing myopia in the recording industry, where they continue to insist that the only possible business model involves selling music directly. Hence the discussion at a recent industry conference where industry execs talked about how selling digital downloads doesn't work, so the answer must be subscription services (despite little evidence that most consumers actually want music subscription services). It's this weird disconnect that seems to stop these execs from realizing that the business model is not in trying to sell the pure music files anymore. Too many people just expect those for free. The secret is in giving fans a real reason to buy. That means adding real value beyond just the music. The music is free. That's just the way the market views it. Pretending its not doesn't save anything. It just annoys people.