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'Blogging Won't Make You Money,' Says The Man Who Made Lots Of Money By Blogging

from the yet-another-mainstream-media-attack-on-blogs dept

It wouldn't be too much of an exaggeration to say technology journalist Dan Lyons has a Schizophrenic relationship with blogging. In 2005, he penned Forbes' laughable cover story called "The Attack of the Blogs," but a couple of years later, he was uncovered as the author of the hilarious Fake Steve Jobs blog. Alas, it seems his love-affair with the medium has faltered. In his most recent column for Newsweek, Lyons has a real surprise for everyone hoping to retire on their Google AdSense income: "while blogs can do many wonderful things, generating huge amounts of money isn't one of them." Taking a look at some recent blogging layoffs and his own paltry advertising income as the anonymous impersonator of Apple's CEO, Lyons concludes that growing rich from blogging is a "fairy tale."

What's missing from Lyons' piece, of course, is the great success he experienced as a direct result of blogging. Not only did he receive a big book deal using the same Fake Steve Jobs character he created for the blog, Lyons has been invited to speak and write widely on the topic. Further, it's doubtful that his high-profile switch from Forbes to Newsweek was anything but augmented by his blogging success. While relying on traditional advertising may not be the most promising business plan - especially given today's market - blogging can and does serve as an integral part of the success Lyons and many others seek.

Filed Under: blogging, dan lyons, revenue


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  1. identicon
    Joel Coehoorn, 9 Feb 2009 @ 7:00am

    marketing

    He's right that bogging, _by itself_, isn't likely to do much for you. Where blogging shines is in it's capacity as a marketing tool. You use a blog to build interest in other goods and services, and then derive income from those items rather than the blog itself. If you're not attributing some of that income to the blog, you're making a mistake.

    One other neat thing is that you, yourself, can be the promoted good or service.

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