'Blogging Won't Make You Money,' Says The Man Who Made Lots Of Money By Blogging

from the yet-another-mainstream-media-attack-on-blogs dept

It wouldn't be too much of an exaggeration to say technology journalist Dan Lyons has a Schizophrenic relationship with blogging. In 2005, he penned Forbes' laughable cover story called "The Attack of the Blogs," but a couple of years later, he was uncovered as the author of the hilarious Fake Steve Jobs blog. Alas, it seems his love-affair with the medium has faltered. In his most recent column for Newsweek, Lyons has a real surprise for everyone hoping to retire on their Google AdSense income: "while blogs can do many wonderful things, generating huge amounts of money isn't one of them." Taking a look at some recent blogging layoffs and his own paltry advertising income as the anonymous impersonator of Apple's CEO, Lyons concludes that growing rich from blogging is a "fairy tale."

What's missing from Lyons' piece, of course, is the great success he experienced as a direct result of blogging. Not only did he receive a big book deal using the same Fake Steve Jobs character he created for the blog, Lyons has been invited to speak and write widely on the topic. Further, it's doubtful that his high-profile switch from Forbes to Newsweek was anything but augmented by his blogging success. While relying on traditional advertising may not be the most promising business plan - especially given today's market - blogging can and does serve as an integral part of the success Lyons and many others seek.

Filed Under: blogging, dan lyons, revenue


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  1. identicon
    Shill Headline, 9 Feb 2009 @ 8:22am

    I live in a world of facts. How about you?

    Book deals are one offs, and now with the disappearance of the blog, the Book will surely be available at your corner dollar store, as success of the two are reliant on each other.

    But what I don't understand is that there are multiple stories mention that Lyons wouldn't be able to replace his normal income with blogging, and this was overlooked in your story. Below are a few that touch on this:

    http://valleywag.gawker.com/5149188/fake-steve-jobs-totally-gives-up-on-blogging

    http:// blogs.computerworld.com/fake_steve_math_1_039_81_for_1_5_million_site_visits

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