NY Times Turning News Into A Platform
from the smart dept
Of course, just because there are some folks on the digital side who "get it" at the NY Times, it doesn't mean management has quite figured things out yet. At the same time as releasing this API, the paper's Executive Editor, Bill Keller is talking about trying to lock up their content and charge people for it, again. Yes, the newspaper needs new and innovative business models, but by now it should know that trying to charge for such content simply isn't a sustainable model. There's too much competition out there (which the NY Times discovered already when it tried and failed to charge for content a few years back). There are things that the paper can charge for -- but basic online content isn't one that will be successful.