If You're Trying To Unseat An Entrenched Technology, You Need To Offer Some Significant Improvements
from the but-I've-already-got-one dept
But in the case of DAB, or at least its implementation in the UK, it sounds like digital radio is actually a step backwards from FM. Over at The Guardian's technology blog, Jack Schofield compares the merits of DAB against internet radio, and comes down firmly on the internet radio side. It's not hard to understand why, when he points out that the UK's DAB system offers worse sound quality than FM, thanks to an inefficient codec, and from the sounds of things, fewer choices of stations. Leaving the digital-vs.-internet radio argument aside, why would people pony up for a new radio to replace their FM ones when it offers them a lesser experience? Technologies don't get replaced in the market solely because they're old, they get replaced when something that offers real improvements at a reasonable price comes along.