by Mike Masnick
Mon, Feb 2nd 2009 8:35pm
For the past few years, there's been something of a backlash against the idea of "amateur" content production. Folks like Andrew Keen and Nick Carr have taken to mocking such efforts and insisting that professionals are basically all there is worth trusting. And... then... Doritos holds a "Crash the Superbowl" contest where amateurs are invited to submit commercials, out of which the top 5 are to be aired during the Superbowl. Not only did Doritos get nearly 2,000 submissions, one of the ads was found to be the most popular ad according to USA Today's Ad Meter, beating out the traditional kings of the Superbowl advertising business, Anheuser Busch (and winning its creators a $1 million prize). The point, which is repeatedly missed by the elitists who claim only professionals can make content is that, even if most of the content made by amateurs sucks, the ability for almost anyone to create content means that those who can do quite well, even as amateurs, now have the ability to do so. The end result is that amidst plenty of bad content, there's also an awful lot of great content that never would have been produced otherwise.
If you liked this post, you may also be interested in...
- Verizon Buys AOL, Because Two Lumbering Dinosaurs Who Can't Figure Out The Modern Internet Must Be Better Together
- Good News: Internet Ad Industry Realizes It Needs To Embrace HTTPS
- New York Times Turns Ads Off On 'Sensitive' Stories
- Techdirt Podcast Episode 14: Do You Need A Proprietary Platform To Be A Serious Media Company Today?
- Cable's Answer To A Changing TV Landscape? Stuff More Ads Into Every Hour