Culture

by Mike Masnick


Filed Under:
ads, amateurs, content, superbowl



Most Popular Superbowl Ad Created By Amateurs

from the funny-how-that-works dept

For the past few years, there's been something of a backlash against the idea of "amateur" content production. Folks like Andrew Keen and Nick Carr have taken to mocking such efforts and insisting that professionals are basically all there is worth trusting. And... then... Doritos holds a "Crash the Superbowl" contest where amateurs are invited to submit commercials, out of which the top 5 are to be aired during the Superbowl. Not only did Doritos get nearly 2,000 submissions, one of the ads was found to be the most popular ad according to USA Today's Ad Meter, beating out the traditional kings of the Superbowl advertising business, Anheuser Busch (and winning its creators a $1 million prize). The point, which is repeatedly missed by the elitists who claim only professionals can make content is that, even if most of the content made by amateurs sucks, the ability for almost anyone to create content means that those who can do quite well, even as amateurs, now have the ability to do so. The end result is that amidst plenty of bad content, there's also an awful lot of great content that never would have been produced otherwise.

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  1. identicon
    Anonymous Coward, 2 Feb 2009 @ 10:36pm

    Re:

    I don't know about you, but I'm quite good at sifting through good and bad content and frequenting the better content... you see there is some brand spanking new technology out there called a 'bookmark' and a 'search engine', and even 'social networking' which helps a ton. The point is, what you enjoy, your friends are likely to enjoy, because you have common ground. The public does very well at deciding what good content is, and the private institutions do a great job of trying to feed the same bad crap at us day in and day out because we still pay for it (case in point, Indiana Jones and the catastrophic failure).

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