Culture

by Mike Masnick


Filed Under:
ads, amateurs, content, superbowl



Most Popular Superbowl Ad Created By Amateurs

from the funny-how-that-works dept

For the past few years, there's been something of a backlash against the idea of "amateur" content production. Folks like Andrew Keen and Nick Carr have taken to mocking such efforts and insisting that professionals are basically all there is worth trusting. And... then... Doritos holds a "Crash the Superbowl" contest where amateurs are invited to submit commercials, out of which the top 5 are to be aired during the Superbowl. Not only did Doritos get nearly 2,000 submissions, one of the ads was found to be the most popular ad according to USA Today's Ad Meter, beating out the traditional kings of the Superbowl advertising business, Anheuser Busch (and winning its creators a $1 million prize). The point, which is repeatedly missed by the elitists who claim only professionals can make content is that, even if most of the content made by amateurs sucks, the ability for almost anyone to create content means that those who can do quite well, even as amateurs, now have the ability to do so. The end result is that amidst plenty of bad content, there's also an awful lot of great content that never would have been produced otherwise.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 3 Feb 2009 @ 8:05am

    Good idea...but amateurshis execution. Techdirt is fond of saying "ideas" are "easy". It is "innovation" (i.e., execution) that really counts. If anything this particular piece of content appears to be one that would greatly benefit from the support of those who know how to direct and edit ads, and who have the financial resources in hand to take a good idea and turn it into professional-looking content.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Show Now: Takedown
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.