by Mike Masnick

Filed Under:
ads, amateurs, content, superbowl

Most Popular Superbowl Ad Created By Amateurs

from the funny-how-that-works dept

For the past few years, there's been something of a backlash against the idea of "amateur" content production. Folks like Andrew Keen and Nick Carr have taken to mocking such efforts and insisting that professionals are basically all there is worth trusting. And... then... Doritos holds a "Crash the Superbowl" contest where amateurs are invited to submit commercials, out of which the top 5 are to be aired during the Superbowl. Not only did Doritos get nearly 2,000 submissions, one of the ads was found to be the most popular ad according to USA Today's Ad Meter, beating out the traditional kings of the Superbowl advertising business, Anheuser Busch (and winning its creators a $1 million prize). The point, which is repeatedly missed by the elitists who claim only professionals can make content is that, even if most of the content made by amateurs sucks, the ability for almost anyone to create content means that those who can do quite well, even as amateurs, now have the ability to do so. The end result is that amidst plenty of bad content, there's also an awful lot of great content that never would have been produced otherwise.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Chronno S. Trigger, 3 Feb 2009 @ 6:10am

    Re: What Will Amateur Video Look Like?

    Youtube isn't really a good example of amateur production. Most of it is just some people showing off or just talking to each other. There are some people who try to produce something but most of it is just people goofing off.

    Professionals are payed to produce content. That's all they work on and we don't get to see their true hit to miss ratio. When they produce complete crap it get's cut off before release. We do get to see the hit or miss ratio of the crap that is released (think about that for a few minutes).

    When amateurs exclusively work on producing content than some good things come out. Look at "Chad Vader" or "Red Vs Blue". I can't think of any more off the top of my head but I don't surf for that kind of thing so I'm not the best one to ask.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Special Affiliate Offer
Anonymous number for texting and calling from Hushed. $25 lifetime membership, use code TECHDIRT25
Report this ad  |  Hide Techdirt ads
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.