by Mike Masnick
Fri, Jan 16th 2009 2:58pm
I remember a decade or so ago stories of online coupon offerings where companies would use a single coupon code, and not realize that people would share it with tons of others. However, those types of promotions went away after companies started using unique codes for promotions to make sure people couldn't share them too widely. Apparently, however, the folks who work for marketing at Carl's Jr. were unaware of how news of deals spread online. They offered up a promotion at a basketball game, where certain attendees were texted a code to download a coupon for a free burger. However, all attendees were given the same code... which was quickly leaked online and Carl's Jr. was forced to cancel the promotion after a lot more people than expected started to show up with the coupon. It's hard to believe that no one involved in the promotion had any idea that this would happen.
If you liked this post, you may also be interested in...
- To Combat Dropping Ratings, The NFL Thinks Fining Its Teams For Sharing Video On Social Media Is The Answer
- Austrian Teenager Sues Parents For Posting Pictures From Her Childhood To Facebook
- Why The NSA's Vulnerability Equities Process Is A Joke (And Why It's Unlikely To Ever Get Better)
- The Getty Museum's Lessons Learned From Opening Up Content
- Sweden Considers Making DNA Donated Purely For Medical Research Available To Police And Insurance Companies