by Mike Masnick
Mon, Jan 19th 2009 1:27am
While the US Congress came down hard on NebuAd for its "behavioral targeting" ad program that would be used by ISPs to track everywhere you surfed and toss up relevant ads based on overall surfing activity, the FTC was a lot more hands-off. Instead, it simply suggested that the industry figure out a way to self-regulate before the FTC felt the need to step in. So, of course, they're now trying to work out guidelines for behavioral advertising. While I tend to be against putting in place gov't regulation where there's no evidence that it's necessary, I always find industries claiming that they'll "self-regulate" amusing. It's hard to see them coming up with guidelines that will satisfy people who believe their privacy is being violated. About the only way to do that would be to make such a service entirely opt-in -- and that seems unlikely (at best).
If you liked this post, you may also be interested in...
- Uber And California DMV Fight Over Definition Of Self-Driving Cars
- China Finds Something Else To Regulate, Brings In Its First Law For The Film Industry
- The New Federal Safety Guidelines For Self-Driving Cars Are Too Vague... And States Are Already Making Them Mandatory
- EFF Exposing The Back-Room Deals That Allow Corporations And Governments To Control The Web
- Will We Ever Really Get Flying Cars?