Innovation And Invention In Virtual Rock Band Video Games
from the timing-matters dept
The game was moderately successful, but was clearly ahead of its time in a variety of ways. The game was way too expensive, first of all, as the virtual guitar added an extra $100 to the $50 game price. The company also had trouble figuring out how to properly market the game, especially with the extra guitar. Also, since it was a PC game, it was less convenient than today's console games, which are mostly played around a big television. These were all issues that were later worked out, but not in time for the folks at Virtual Music Entertainment, who had already sold out for a decent, but not enormous, payout in 2000. Still, it's nice to see they're not bitter or threatening to sue:
"Whether they stole it or not, it was a good idea. They were at the right place at the right time, and they executed it really well."And that's exactly the point. Executing and getting it right is difficult, but that's what the market is designed to reward, and that's what really drives innovation.