Warner Music Taking Its Music Off YouTube And Going Home

from the still-not-getting-it dept

Warner Music desperately wants people to believe that it's not the evil record label that people make it out to be, but it's going to have a very difficult time proving that's true when it keeps doing strategically braindead things like pulling all its music off of YouTube because it's upset Google won't pay more money. This is classic Warner Music. The company almost always overvalues its music, compared to the services that help promote that music, and is always demanding a larger cut. Last summer, it did a similar thing and pulled its music off of Last.fm. With plenty of other startups, the company has a history of suing until they agree to cough up a huge chunk of equity. This, of course, is the same company whose boss, Edgar Bronfman Jr. just a year ago declared that the industry had made a mistake in going to war against consumers, ignoring the fact that it was his own speech back in 2000 that basically kicked off that war.

To be honest, Warner Music should be hugely thankful that Google is paying the company anything for music on YouTube. Legally, Google has no reason to pay a dime. Thanks to the DMCA safe harbor provisions, if Warner wants to go after anyone, it should be going after those who upload the videos, but Google worked out a totally unnecessary (and somewhat questionable) deal to pay the labels for a promise not to sue users. However, it looks like Warner Music is getting excessively greedy again. Perhaps it's the recent reports that Warner's larger competitor, Universal Music is bringing in significant cash from YouTube that got Bronfman and crew angry, but it's doing exactly the wrong thing in pulling its videos.

Pulling the videos off of YouTube doesn't punish Google. It punishes fans: the folks who Warner desperately needs on its side, though it's been failing at that for a long, long time. Google's response should be "good riddance." Let's see how Warner Music copes with angry musicians who want fans to promote their music on YouTube, while seeing plenty of other bands build up larger audiences that way.

Filed Under: copyright, music, videos
Companies: google, warner music group, youtube

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Andrew Bell, 22 Dec 2008 @ 9:08am

    Re: Not Really

    I agree that Google should look into opening a record label, and my retort to the comment "Its so far from their core business to even be mentionable" Google has grown to the size that it is today by being diverse. Multiple streams of income are always good for businesses, and besides, they could get into a lot riskier business.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.