Is Google Squandering Its Biggest Asset?
from the alarm-bells-should-be-going-off... dept
Yet, with actions such as Google caving on its book scanning project and other decisions such as paying newspapers to scan their headlines, Google seems to have compromised its core principles a few too many times -- and it appears that users are starting to notice. A recent survey of the top 20 most trusted companies in the US shows that Google has fallen off the list entirely from its spot at 10 on last year's list. Of course, these sorts of lists will always fluctuate, but it still should be setting off alarm bells in Mountain View.
Much of Google's success is based on that implicit trust. People stick with Google because of that trust. They use products like Gmail, desktop search, and Google Docs because of that trust. If people are starting to lose that trust, it creates tremendous opportunities for someone else to step in to put a serious dent into Google's online dominance. The guy who did the study claims that Google's fall is probably just due to "big company syndrome," where people just start trusting big companies less, but that doesn't make much sense. Plenty of the other companies on the list are quite big as well, and have no trouble staying on the list.
Even if it's just as blip, Google should be extremely concerned with such an early warning sign that one of its biggest assets is quickly losing value.