NBC Universal Likes To Keep Its Head In The Sand About People Watching TV Online
from the it's-all-a-big-urban-legend dept
"I hear about people like you," he said, a hint of skepticism in his voice. "But the notion that people have forsaken watching cable and network television is an urban myth."Yet, it is happening more and more often as it becomes easier than ever to watch TV online. And, that trend is only going to continue, thanks to new technologies and services such as Boxee.
Then he hissed what sounded vaguely like an insult.
"You probably read."
In the end, this is something of an Innovator's Dilemma issue. Yes, the number of folks watching TV via their computers is still quite small, it's getting easier and easier to do so, and the offerings are getting better and better. At some point, the line of "good enough" is crossed, and people start flooding to that offering, and away from the older, more expensive offering. NBC Universal may be brushing off the early adopters as something to sneer at, but it's making a huge mistake if it thinks such things will remain on the fringe.