Mon, Dec 8th 2008 6:00am
A report from the UK says that 20 percent of the kids there that have played music video games like Guitar Hero and Rock Band have picked up real instruments because of the games. The author of the report says it shows that when music is presented to kids in new and compelling ways, it can get them interested in creating their own music. We'll note it's nice to see that kids getting excited by video games can have some positive effects and not only translate into violence, as one recent study said. It's also interesting to note that Gibson says it's getting a sales bump from the games, particularly for its iconic Les Paul guitar, after which one of the plastic axes in Guitar Hero is modeled. This is a little ironic, after Gibson wanted to extract some money from Activision by waving an unrelated patent in its face and trying to get the company to license it. This further illustrates to record companies how these games can add value to their content and serve to promote it, but sadly, you know that somehow that lesson will still be lost on the labels.
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