by Mike Masnick
Wed, Dec 3rd 2008 2:09am
We noted last month that Microsoft was stepping up its program to bribe users to use its search engine, and that process continues with the announcement that Microsoft is adjusting the program to provide the cashback award immediately, rather than making users wait for it. Yet, as PC World notes, this whole effort to bribe users has done nothing to improve Microsoft's marketshare in search. In fact, its marketshare has decreased, as both Yahoo's and Google's marketshare has increased. Perhaps it's time to try a different strategy.
If you liked this post, you may also be interested in...
- AT&T, Verizon Feign Ethical Outrage, Pile On Google's 'Extremist' Ad Woes
- This Won't Be Abused At All: Google Offers Tool To Flag And Downrank 'Offensive' Search Results
- Sony, Microsoft Lobby Against Right To Repair Bills (Yet Refuse To Talk About It)
- Judge Rejects Warrant Seeking To Force Everyone At A Searched Location To Unlock Seized Electronic Devices
- Court Says Microsoft Can Sue Government Over First Amendment-Violating Gag Orders