Will Local TV News Be The Next To Have Its Reckoning Day?
from the news-at-eleven dept
The change in the newspaper business is undeniable, with many newspapers' fortunes looking bleaker and bleaker as they continue to misunderstand, underestimate and ignore the internet. But with a downturn in ad spending hitting TV stations hard, will local TV news be the next to go through industry-wide upheaval. While newspapers have struggled, TV news has puttered along, but the cost pressures of the current market could change that as stations pursue resource-sharing agreements or other measures to cut their newsgathering costs. The fundamental question, as PaidContent asks, is is there too much local TV news? And as they conclude, it's hard not to answer no. With three or four (or more) affiliates in many markets -- and even smaller markets getting their own 24-hour stations -- there's a lot of airtime to fill, and a lot of overlap with other news sources, many of which do a better job of reporting or delivering news to readers. The basic thought seems to be that more local TV news is better, particularly as stations have added more and more slots to fill (such as the 5 o'clock and 4 o'clock broadcasts that have been added over the years). But with the slowdown in ad spending and the rise of parts of the population completely unfamiliar with the idea of local TV news, just like they're largely unfamiliar with getting news from newspapers, the future looks bleak. Will TV stations manage to negotiate the shift to the internet any better than most newspapers have done? That too, seems doubtful.